Built for the next generation of search behaviour.
Quentory is a specialised consultancy for the AI era. We help organisations become visible, recognisable and relevant in a search landscape where, increasingly, it is not a search engine but AI that decides which companies and brands get attention.
One specialism: Generative Engine Optimization.
Our expertise is Generative Engine Optimization (GEO): structurally improving the signals by which AI systems recognise, evaluate and recommend organisations. We combine our own GEO technology with strategic advice, technical expertise, content and authority building.
Where traditional online marketing usually optimises for rankings, clicks and campaigns, we focus on a more fundamental question:
How does AI understand your organisation — and what position do you get in the answer?
Our approach is hands-on and personal. A dedicated team of GEO specialists immerses itself in your organisation, market and competitive landscape and translates insights straight into execution. Technology works continuously in the background; our people guard strategy, quality and progress.
AI isn’t just changing how people search.
It’s changing who gets chosen.
The starting point is shifting
AI systems are increasingly the starting point for research, comparison and buying decisions. That creates a new playing field for reputation, authority and visibility.
Don’t wait — steer
We believe organisations shouldn’t wait to see how AI describes them or which competitor gets recommended. They should understand which signals drive those choices and actively steer them. That’s why we develop GEO not as a loose marketing activity, but as a continuous process in which strategy, technology, content, authority and data reinforce each other.
Technology sees, people decide
Our own GEO technology reveals what AI says about your organisation, competitors and market. Our specialists then determine what that means and which actions make the biggest difference.
Technology gives us speed and scale. Human expertise gives us context, direction and quality.
It started with frustration.
A competitor that kept being recommended — wrongly.
As the director of a large Dutch IT consultancy, Sanno Loggen saw something strange happening. Despite proven expertise, client cases and factual evidence, AI answers did not describe his organisation as it really was. Competitors were recommended — sometimes even based on information that was demonstrably wrong.
Traditional SEO agencies initially had little to offer. The prevailing view was that AI answers work fundamentally differently from Google and can hardly be influenced. That answer wouldn’t let Sanno go.
Together with Sicco Dijkman — who has been helping entrepreneurs with their digital visibility for over ten years, from web development and SEO to AI — he started an investigation. They spoke with experts and pioneers at home and abroad, analysed different AI models and researched which factors actually determine which organisations AI understands, mentions and recommends.
For fifteen months the approach was built, tested and refined. What worked was developed further; what didn’t work was dropped. An ever-sharper picture emerged of how AI interprets organisations, expertise and authority. The conclusion was clear: AI visibility is not luck, and not a trick. There are structural signals organisations can simply influence.
At the same time, we saw that this knowledge was hardly being offered as an integrated discipline. Many SEO agencies kept optimising primarily for traditional Google results, while the way people search is fundamentally changing. Now that Google itself is shifting further towards AI-driven search, a new playing field is emerging in which traditional search results give way to AI answers and recommendations. That’s where the room for something new lay.
-
The signal
Wrongly missed
A competitor keeps winning the AI recommendation, partly on demonstrably incorrect information.
-
The research
Experts & models
Conversations with pioneers at home and abroad, and analysis of the major AI models.
-
15 months
Build, test, refine
What worked was developed further; what didn’t was dropped.
-
Quentory
One consultancy
Strategy, technology and human expertise together in one specialised GEO consultancy.
Strategy, technology and human expertise. Quentory brings them together in one specialised GEO consultancy.
Two disciplines. One vision.
A founder-led consultancy with a highly specialised team.
Sanno Loggen
Co-founder & GEO StrategistSanno brings experience from technology, entrepreneurship and strategic advisory. As director of a large Dutch IT consultancy, he was responsible for years for an organisation focused on developing and training high-end software and AI engineers.
Within Quentory he focuses on strategy, positioning and translating technological developments into concrete choices for organisations.
Sicco Dijkman
Co-founder & GEO SpecialistSicco has worked on digital visibility for more than ten years and has advised hundreds of entrepreneurs on web development, SEO and SEA. From that technical background he previously developed successful software solutions and built our own GEO technology.
Within Quentory he focuses on technical GEO, web, SEO, AI and the continuous development of our technology and methodology.
Sabrina Torrens, MBA
AdvisorSabrina brings over 13 years of international experience in marketing, brand strategy and commercial growth. She has worked at renowned international organisations on brand positioning, omnichannel marketing, partnerships and growth strategies.
Her expertise helps organisations not only become visible within AI, but also sharply define what they want to stand for, how their brand is positioned and which reputation they want to build.
Curious where you are being missed today?
Start with the free AI scan. In a 30-minute executive review you see exactly how AI describes your organisation today and which first steps deliver the most.